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We’re a narrative and strategy collaborative helping visionary leaders and organizations transform systems to work for all.

We help create the conditions for curiosity, connection, and freedom to emerge, taking on limiting beliefs: the stories and structures that shape our understanding of what is possible.

We are all being challenged by limits.

But what defines those limits? What do we think is possible? And most importantly: Are we willing to change based on what we learn? If you seek support in finding your voice — expressing all you hold in your heart and your head — we can help.

  • “The breadth of Amy and Guinevere’s engagement with diverse social change efforts has been invaluable as we evolve and work to discern our unique and highest impact lane within the larger ecosystem of social justice work. The project has grown and unfolded in a very organic way that has been better and more strategic with Do Good Better by our side.”

    — Emily Nielsen Jones, Imago Dei Fund

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We help you clarify and breathe life into your values, define your tone, and shape how people feel and experience your brand as you move in the world.

  • Values-based narrative + brand strategy (personal + organizational)

  • Vision identification + refinement

  • Brand audit + landscape review

  • Communications + campaign strategy

  • Messaging + content

  • Qualitative + quantitative research

  • Team + process design

  • Creative assets (videos, decks, social media graphics, and more)

  • Collaboration management

What can Do Good Better do for you?

— Select Collaborations —

The Do Good Better team is fluid and adaptive, tapping into a diverse pool of creative thinkers and doers based on the goals of each collaboration. At the core are Amy and Guinevere, who bring their expertise and networks to help visionary changemakers unlock new possibilities — and do good, better.

A headshot of Guinevere Higgins, from the shoulders up, wearing a black shirt and blue sweater
A headshot of Amy Hartzler, shown from the shoulders up, wearing a dark blazer, red lipstick, and long, dangly earrings

  • Amy is a strategist, storyteller, and conspirator for progress on a range of issues — from disability rights and nuclear disarmament, to racial and economic justice. She works with others to connect dots across movements and to activate individuals in service of complex systems change. Prior to founding Do Good Better, Amy led the DC office of Free Range Studios and was instrumental to the branding methodology outlined in the groundbreaking book, Winning the Story Wars.

  • Guinevere is an organizer, agitator, and passionate believer in elevating the values-based stories that enable communities to be seen and heard. Before joining Do Good Better, Guinevere worked in many capacities across different mission-driven efforts, from co-founding and resourcing a community-scale school gardening program, to leading strategic partnerships at a national organization focused on alternatives to consumerism. She’s worked in philanthropy, run her own business, written for publication, and been a featured guest on local, regional, and national public radio broadcasts. She supports smooth and successful collaborations at Do Good Better, and loves helping clients create meaningful, values-based communications and bring forth the full potential of their teams. Her heart lies with community-based advocacy, especially active mobility, public education, affordable housing, and immigrant rights. She lives in Charlottesville, VA, with her family.

Let’s connect.